The Butterfly AFFECT PSA

by HelpKidsWithCancer

  • Extended Family

  • Create A Better Future For College Bounds Kids With Cancer

  • Lending Your Voice

Click here to see all Videos & Clips

“After seeing the effects of cancer within my own family, I felt compelled to step into a role that highlights the unique needs of cancer patients across the country. As National Spokesperson for Beckstrand Cancer Association, I have an opportunity to be a voice of inspiration and strength for the vulnerable – and provide help during one of the most difficult times of their lives. There is hope, and that is the message I want to share with them.”
~ Eva La Rue

In 2011, Eva launches the nationwide campaign The Butterfly AFFECT to help kids and families with cancer for Beckstrand Cancer Association. A series of PSAs are showing nationwide in movie theaters, on television, on billboards and online.

In 2010, Eva started her work as the National Spokesperson to extend their mission of improving quality of life for cancer patients and their families by providing patient advocacy, financial assistance, counseling, art therapy and education. While research is imperative to finding a cure for this devastating disease, Eva’s objective is to shed light on an equally important part of the fight: The critical day-to-day survival needs of patients as they undergo treatment. Beckstrand Cancer Association completes the circle of care for patients by providing help and offering hope to meet these needs. Watch the video with Eva’s opening remarks at the The Diamond & Pearl Ball 2010.

In 2009, Eva teamed up with CardFlex Prepaid Mastercard which allowed cardholders to join her battle against ovarian cancer. CardFlex donated a portion of every purchase made with the pretty Pink Card to National Ovarian Cancer Coalition and Breast Cancer Research Fund.

From 2006 to 2008, Eva La Rue served as the national celebrity spokesperson for the National Ovarian Cancer Coalition (NOCC) to help educate women across the country about the symptoms and risk factors of ovarian cancer. Ovarian cancer awareness is a cause close to Eva as both her grandmother and great-grandmother passed away from the disease. Shortly after she became involved with NOCC, Eva played an instrumental role in the launch of NOCC’s “Break the Silence” campaign by starring in a national broadcast public service announcement that also featured her 6-year-old daughter, Kaya. In total, the “Break the Silence” PSA aired more than 7,000 times on top stations including Lifetime, FOX, CNN and CNBC and reached more than 80 million viewers.

In 2007, Eva had the opportunity to go on the road with Dr. Judy Wolf, a gynecologic oncologist at MD Anderson and Chair of the National Ovarian Cancer Coalition Medical Advisory Board, to educate editors at national women’s magazines about the importance of informing their readership about ovarian cancer. Eva’s ongoing collaboration with NOCC has helped to ensure that ovarian cancer remains top of mind among the media and that they are doing their part to educate women about ovarian cancer.

Eva’s also established an exciting initiative in 2008: the Eva’s Diva’s program. Since there is no screening test for ovarian cancer, it is crucial that women take charge of their reproductive health by educating themselves about the disease and learning how to broach this important topic with their physician, especially if they have a family history of ovarian, breast or colon cancer. By encouraging women to be proactive, pay attention to their bodies and to educate one another through their strong networks of friends, family and acquaintances, Eva believes that together we can all make a difference in increasing the low survival rate of ovarian cancer.

Through Eva’s Diva’s initiative, women were encouraged to become official members by visiting the site, pledge to learn about ovarian cancer and to “pass it on” to all of the important women, friends and families in their lives. The site also offered important information about ovarian cancer education, an e-card that women could forward to other Divas and fun tips from Eva on how to raise awareness in the Diva’s community.