In 2009, Eva teamed up with CardFlex Prepaid Mastercard which allowed cardholders to join her battle against ovarian cancer. CardFlex donated a portion of every purchase made with the pretty Pink Card to National Ovarian Cancer Coalition and Breast Cancer Research Fund.

From 2006 to 2008, Eva La Rue served as the national celebrity spokesperson for the National Ovarian Cancer Coalition (NOCC) to help educate women across the country about the symptoms and risk factors of ovarian cancer. Ovarian cancer awareness is a cause close to Eva as both her grandmother and great-grandmother passed away from the disease. Shortly after she became involved with NOCC, Eva played an instrumental role in the launch of NOCC’s “Break the Silence” campaign by starring in a national broadcast public service announcement that also featured her 6-year-old daughter, Kaya. In total, the “Break the Silence” PSA aired more than 7,000 times on top stations including Lifetime, FOX, CNN and CNBC and reached more than 80 million viewers.

In 2007, Eva had the opportunity to go on the road with Dr. Judy Wolf, a gynecologic oncologist at MD Anderson and Chair of the National Ovarian Cancer Coalition Medical Advisory Board, to educate editors at national women’s magazines about the importance of informing their readership about ovarian cancer. Eva’s ongoing collaboration with NOCC has helped to ensure that ovarian cancer remains top of mind among the media and that they are doing their part to educate women about ovarian cancer.

Eva’s also established an exciting initiative in 2008: the Eva’s Diva’s program. Since there is no screening test for ovarian cancer, it is crucial that women take charge of their reproductive health by educating themselves about the disease and learning how to broach this important topic with their physician, especially if they have a family history of ovarian, breast or colon cancer. By encouraging women to be proactive, pay attention to their bodies and to educate one another through their strong networks of friends, family and acquaintances, Eva believes that together we can all make a difference in increasing the low survival rate of ovarian cancer.

Through Eva’s Diva’s initiative, women were encouraged to become official members by visiting the site, pledge to learn about ovarian cancer and to “pass it on” to all of the important women, friends and families in their lives. The site also offered important information about ovarian cancer education, an e-card that women could forward to other Divas and fun tips from Eva on how to raise awareness in the Diva’s community.